The Bitter Campari is an icon of Italian culture, celebrated for its unique and unmistakable character. Born from a secret recipe dating back to 1860, this ruby red liqueur embodies the very essence of the Italian aperitif.Traditionalists serve it simply with two parts soda water to one part spirit, as in this Campari & soda. Ice is absolutely essential, and a slice of orange both lessens the spirit hit and accentuates the refreshing citrus flavour.